2024 AEHIT Board Election

Rob Cerbone is the Vice President of Product Management and Marketing for Communication Technology Services, LLC (CTS), responsible for the strategy, product definition, development, management and marketing of the CTS Private Cellular Network as a Service offering. In this role, he is also responsible for the overall marketing efforts for all CTS products and services, including awareness, demand generation, digital, and sales enablement. CTS provides custom, carrier-grade in-building and campus connectivity solutions for enterprises and mobile network operators, solving and managing the most complex networking challenges.Rob is a seasoned product management and marketing executive with over 25 years of experience launching new products and services in the telecom and wireless industries. Rob was formerly the Vice President and General Manager, Wireless within Time Warner Cable’s Broadband Services organization where he was responsible for TWC’s mobile strategy and led the buildout of one of the largest public WiFi networks in the US. He previously held product management roles for digital media and mobile applications with TWC. Rob’s background also includes VP/GM of Intelsat’s Media business unit as well as positions at Sprint Nextel and TDF Ventures. He began his career as a management consultant working on technology, media and communications engagements for Andersen and PricewaterhouseCoopers.Rob received his MBA from the Smith School of Business at University of Maryland, and bachelor’s degree in Mechanical Engineering from the University of Maryland. He is also a graduate of the CTAM Executive Management Program at Harvard Business School.Current Member, Business Working Group, OnGo AllianceCurrent Member, Business Information Technology Committee, Airport Council International – North AmericaPast President, Engineering Alumni Association, University of Maryland A. James Clark School of EngineeringPast Member, Board of Governors, University of Maryland Alumni Association Past Member, Associates Board, Wolf Trap Foundation for the Performing Arts

As an experienced product management executive, I have spent the last 25 years focused on helping companies apply new technologies to solve business problems. In the process, I have launched more than 15 products that combined have achieved millions of users, new revenue streams and significant cost savings. Technology advances are of no value unless a company can realize a return on investment measured by increased revenue, reduced cost or streamlined operational efficiency. I believe that I bring a unique perspective that will aid the AEHIT membership in terms of applying best practices for technology evaluation and implementation in the increasingly complicated technology landscape within the healthcare industry.

Mark’s professional journey is a compelling testament to his expertise in IT solutions and business management. As the Senior Healthcare Account Manager and Systems Integrator at Presidio, he drives the integration of digital infrastructure, cloud, and security solutions tailored for Florida’s healthcare sector. Beyond this pivotal role, Mark also co-owns TitanUp Fitness, a premier fitness studio in Northeast Florida, celebrating its complete approach to health and wellness.

In his extensive career prior to Presidio, Mark held diverse roles that strengthened his foothold in the IT and business sectors. From delving into data center technologies at Internetwork Engineering and steering IT infrastructure solutions at Peak 10, to championing cloud-based talent management with Cornerstone OnDemand and driving business processes through SaaS platforms at companies like Paychex, Botomline Technologies, and Payformance Corporation, his trajectory showcases a rare blend of technical acumen and business foresight. Mark also served with the United States Navy aboard the USS John Hancock DD-981, laying a robust foundation for his future endeavors.

An alumnus of the prestigious Massachusets Institute of Technology’s Sloan School of Management, focusing on Management & Leadership. This was built upon a Bachelor’s in Business Management from Jacksonville University. His commitment to business acumen and leadership was evident early on, participating in societies like the Alpha Kappa Psi Business Fraternity and Sigma Chi during his undergraduate years.

8-years running as board member of Central/ North Florida Chapter of HIMSS

• Sponsorship Chair – 2-Years
• Area Ambassador – 2-Years
• Treasurer – 2-Years
• Current Member-at-large & Advocacy Co-Chair

Empowering Healthcare Through Advanced Technological Solutions

In the ever-evolving landscape of healthcare, the imperative of integrating technology and information management to improve patient outcomes has never been greater. As a foundation sponsor member of CHIME and having experienced the collaborative ethos of AEHIT, I understand the weight of responsibility the board holds, and the value of dynamic leadership that drives the vision forward.

Reasons for My Desire to Serve on the Board:

1. Passionate Advocate for Healthcare IT: My commitment to leveraging technology for enhancing healthcare is not just professional but deeply Serving on the AEHIT board will allow me to channel this passion at a strategic level, advocating for best practices and fostering a culture of innovation.
2. Collaborative Spirit: CHIME’s foundational principles revolve around collaboration and knowledge exchange. I aim to further strengthen the bridge between CHIME and AEHIT, fostering an environment where the brightest minds in healthcare IT come together to solve pressing challenges.
3. Commitment to Professional Development: The future of healthcare IT is contingent upon the growth and development of its leaders. I am dedicated to ensuring AEHIT continues to be a beacon for professional growth, offering resources and opportunities that cater to the evolving needs of its members.

Vision for AEHIT:

1. Adaptive Technological Frameworks: Embrace adaptive technological frameworks that not only address current healthcare challenges but also anticipate future ones. This includes harnessing the power of AI, blockchain, and telemedicine to offer solutions that are both efficient and patient-centric.
2. Diverse and Inclusive Leadership: Advocate for a board and membership that reflects the diversity of the communities we A diverse leadership is more equipped to understand and address a broader spectrum of challenges.
3. Global Collaborations: Extend AEHIT’s influence by fostering collaborations with global counterparts. Sharing knowledge and best practices on an international scale can drive innovation and ensure that we are at the forefront of healthcare IT solutions.
4. Sustainable Practices: With healthcare being a significant contributor to global emissions, prioritize sustainable and eco-friendly IT solutions, championing a cause that’s critical for our planet’s future.

In conclusion, I view this opportunity as more than a position of leadership; it is a commitment to the vision and purpose of AEHIT and the larger CHIME community. I am eager to contribute, learn, and guide the direction of AEHIT, ensuring that it remains a paragon of excellence in healthcare IT.